Branding is more than a colorful new logo. We are narrating our story – reaffirming our commitment to students, embracing our rich history, and reinforcing the essential work we do in our community.
Since 1898, Mercy College of Health Sciences has been preparing graduates for service and leadership in the health care community. As the only private Catholic college in central Iowa, Mercy College prepares students for service and leadership in health care through profession-specific education so that our students enter the workforce quickly with the necessary skills to make an immediate impact.
After collecting feedback and holding focus groups with students, faculty, staff, and the public, the result is a unified image that tells the story of our mission and our role in preparing students for careers in health sciences.
Our New Logo
Quietly sophisticated in its subtlety, this self-contained logo uses abstract shapes to create a recognizable icon that embodies the school’s holistic approach to health sciences.
The Mercy College purple flanks the logomark on either side, while the warm Mercy green symbolizes life and tradition. Reminiscent of a stained-glass window, this logo also brings to mind a set of doors in a hallway leading to more doors — in other words, it represents a wide variety of possibilities and opportunities. Embedded in the design, you’ll see the logo also contains an M for Mercy, an H for health sciences, and the Mercy cross to represent the school’s Catholic heritage.
A classic serif font adds traditional gravitas to Mercy College as an academic institution, while a sans serif font, white space and clean lines add a contemporary element, as well.
Over the next few weeks you will begin to see the new Mercy College of Health Sciences logo appear around campus and in the community. Effective June 1, 2018, the above logo will be the only Mercy College logo approved for use. Please join us in championing this exciting time for Mercy College. Additional resources and details of the new brand will follow in the days to come.
Regards from the Mercy College Marketing Team